SEARCH ENGINE OPTIMIZATION

In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. SEO means Search engine optimization. It is a set of rules for optimizing  your website so that it can achieve higher rankings in search engines organic results. It is a great way to increase the quality of a web site by making it user-friendly, faster and easier to navigate. SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls. If you have a website, blog or online store, SEO can help you get targeted free traffic from search engines. Search engine optimization is important because:

 

  • The majority of search engines users (more than 65%  – see graph below) are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take  advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.

 

  • SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.

 

  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

 

  • SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media  channels.

 

  • SEO is important for the smooth running of a big web site. Websites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search  engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

 

  • SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.